THE HISTORY The storied past of Italy's preeminent Sophisticated Fine Jewelry Picchiotti, Jewelry of exclusive design Made in Italy, unfolds nearly half a century ago in Valenza, an ancient Italian village known for jewelry-making, when founder Giuseppe Picchiotti opened the doors of his atelier. Today he’s known the world over as the premier jeweller of Italy. The Valenza atelier produces masterful miniature works of art with élan for its appreciative fans. Picchiotti’s collection is created entirely in-house. The workmanship and craftmanship assure excellence in the execution and complete quality control, while Picchiotti carves out time to scour the globe in search of rare stones befitting his elite brand. The artful fusion of classical styling interpreted for modern collectors, lands Picchiotti's work in the world’s most prestigious retailers. THE FAMILY Founder Giuseppe Picchiotti had a clear vision from an early age for creating the finest jewelry. As a child from a long line of physicians, the family opposed his goal of entering the jewelry trade. Yet, at age 13, he apprenticed as a goldsmith and never looked back. Today the business family of Picchiotti, Jewelry of exclusive design Made in Italy, endeavours is precision-run by Fine Jewelry Picchiotti, as the highly respected connoisseur of fine colored gemstones and diamonds, and seven family members: A charismatic, multi-generational group focusing on creating the most distinctive and sophisticated Fine Jewelry. Each family member oversees different aspects of the business and contributes greatly to its success.